'We would like to get in touch with large international organizations’
ROTTERDAM - Ultimo Software Solutions is the first company to enter into a Platinum Partnership with EuroMaintenance 2021. We asked marketing manager Roy van Huffelen about the motives of the supplier of Enterprise Asset Management Systems to connect to the most important international platform for maintenance professionals.
"EuroMaintenance was not unknown to us, of course. We once participated in Antwerp in the past," says Van Huffelen. "So when we heard that this international top congress would be held in Rotterdam in 2021, we didn't have to think long. It fits in perfectly with Ultimo Software Solutions' strategy to profile ourselves internationally. We are already focusing on the Netherlands, Belgium, Germany, the United Kingdom and Northern France and Euromaintenance, certainly in combination with Maintenance NEXT will soon offer us the mix of a broad international audience. We wanted to link our name to it as a main sponsor.”
Van Huffelen has high expectations of the combined event in which EuroMaintenance and Maintenance NEXT have joined forces. "I think that's very smart. It was the Netherlands’ turn to organize EuroMaintenance and then it makes sense to work together with Maintenance NEXT. After all, that is the maintenance trade fair with an excellent reputation throughout the Benelux. And with its industry and ports, Rotterdam is the perfect city to host such an important event on industrial maintenance."
Ultimo has thought carefully about what they want to achieve with the Platinum Partnership. Van Huffelen: "We are a provider of Enterprise Asset Management Systems and with that we want to get in touch with large international organizations. But of course we also hope to speak and receive many existing customers at the event. The Partnership offers us the perfect opportunity to establish our name as a leading party in Enterprise Asset Management Systems.”
"For us, the event is a success when people are talking about us," says the marketing manager. "For me, such a partnership has two aspects: a quantitative and a qualitative one. On the one hand you want to speak and reach as many people as possible, but on the other hand it is also intended that it yields a certain spin-off. Rumor around the brand, so to speak. That we are being talked about, that something is happening in the playing field around our brand."